Lead the planning, development and execution of BTL and Trade Marketing programs that translate business objectives into effective on-ground activations, channel programs and market visibility. The role owns end-to-end delivery across strategy, planning, budget, agencies/vendors, execution, KPI tracking and team leadership.

Lead the company's performance marketing and marketing technology agenda to drive customer acquisition, activation, engagement, retention, and revenue growth. The role is accountable for developing data-driven growth strategies, optimizing marketing ROI, enhancing MarTech/AdTech capabilities, and delivering personalized customer experiences across digital channels.

This role owns the operational employee lifecycle, including Total Rewards administration, payroll, benefits, annual reward processes, statutory requirements, HR records and systems, employee documentation, onboarding and offboarding, HR service delivery and related governance.

Assistant Manager, Business Performance Management is to enhance organizational performance by monitoring key business and financial metrics, conducting performance analysis, and delivering actionable insights that support business planning, financial target achievement, and informed decision-making.