Job Location: The Campus, Pun Hlaing Estate, Hlaing Thar Yar Township, Yangon.

Working Hours: 8:30 AM to 5:30 PM, (Monday to Friday)

Position Purpose

Lead the company’s performance marketing and marketing technology agenda to drive customer acquisition, activation, engagement, retention, and revenue growth. The role is accountable for developing data-driven growth strategies, optimizing marketing ROI, enhancing MarTech/AdTech capabilities, and delivering personalized customer experiences across digital channels. It serves as a key connector between Marketing, Product, Technology, Analytics, and external partners to accelerate scalable business growth.

Key Responsibilities

• Performance Marketing & User Acquisition
  • Drive app installs, registrations, activations, and user growth through paid and owned channels.
  • Optimize acquisition performance across platforms such as Meta, Google, TikTok, and affiliate networks.
  • Improve key metrics including CPI, CPR, CAC, ROAS, conversion rates, and user acquisition efficiency.
  • Lead experimentation, A/B testing, and funnel optimization initiatives.

• MarTech & AdTech Management
  • Enhance customer engagement capabilities including Push Notifications, In-App Messaging, Deep Linking, and Rich Media formats.
  • Define and manage AdTech requirements, campaign delivery, inventory utilization, and monetization initiatives.
  • Improve campaign automation, targeting precision, measurement, and reporting capabilities.
• Customer Lifecycle & Personalization
  • Design and execute targeted acquisition, engagement, and retargeting campaigns using customer data insights.
  • Drive personalization initiatives to improve customer experience and increase campaign effectiveness.
  • Work closely with analytics teams to segment users and optimize campaign targeting strategies.
  • Utilize customer-level behavioral insights to improve conversion and retention outcomes.
• Data & Analytics Enablement
  • Champion data-driven decision making across acquisition and engagement activities.
  • Lead initiatives that unlock customer-level marketing insights and attribution capabilities.
  • Translate customer behavior and campaign performance data into actionable business recommendations.
  • Partner with Business Analytics teams to improve reporting, measurement, and campaign attribution models.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, Technology, or a related field.
• Minimum 7+ years in Performance Marketing, Growth Marketing, Digital Marketing, or Marketing Technology.
• Proven track record in customer acquisition, conversion optimization, and mobile app growth.
• Experience managing paid media platforms, MarTech/AdTech solutions, customer segmentation, and campaign automation.
• Experience in Technical Skills
  • Mobile App Marketing
  • Performance Marketing Platforms (Meta, Google, TikTok)
  • Attribution Tools (AppsFlyer, Adjust, Branch, etc.)
  • CRM & Customer Engagement Platforms (e.g., Insider)
  • Data Analytics & SQL (preferred)
  • Reporting & Dashboarding Tools
  • A/B Testing and Growth Experimentation Frameworks
• Professional proficiency in both Myanmar and English.